You know the lanyards with company logos printed on them? The ones like AirAsia and Firefly sell in-flight? They're stupid.
They're big, colorful, and have logos printed all over, which is ridiculous since you pay for them. You know what do you pay for? Nope, not practicality and effectiveness in preventing losing your name cards.
You pay for advertising. Now that's why they are stupid. The companies make you pay a good amount of money for a fancy, colorful, oversized lanyards and you feel cool and 'hip' wearing them. But your gaining stops there. The profits from sale, the company get (in huge margins too, I believe). Then the company gets free advertising from mobile billboards (that is you).
So why the hell do we pay for this kind of lanyards then? The companies should be giving them for free to us, in fact, they should pay us on a monthly basis for advertising.
Don't give me that crap that this is a practice among big companies too, like GE and Airbus, and given their established global images, they don't even need advertising anymore. It's purely trying to sell stuff for a dollar's profit. First, I don't think advertising is limited to only SMEs or startup companies, I believe even big companies need advertising to promote themselves, gives people a sense of familiarity with their brands which is a part of public relations I think. Second, sometimes big companies don't sell lanyards, instead some opportunists just use their logos to sell you one of those unlicensed merchandises. But still, the companies gain free advertising from use of their logos.
You know what else grinds my gears? Daytime running lights, but that's for another time.
They're big, colorful, and have logos printed all over, which is ridiculous since you pay for them. You know what do you pay for? Nope, not practicality and effectiveness in preventing losing your name cards.
You pay for advertising. Now that's why they are stupid. The companies make you pay a good amount of money for a fancy, colorful, oversized lanyards and you feel cool and 'hip' wearing them. But your gaining stops there. The profits from sale, the company get (in huge margins too, I believe). Then the company gets free advertising from mobile billboards (that is you).
So why the hell do we pay for this kind of lanyards then? The companies should be giving them for free to us, in fact, they should pay us on a monthly basis for advertising.
Don't give me that crap that this is a practice among big companies too, like GE and Airbus, and given their established global images, they don't even need advertising anymore. It's purely trying to sell stuff for a dollar's profit. First, I don't think advertising is limited to only SMEs or startup companies, I believe even big companies need advertising to promote themselves, gives people a sense of familiarity with their brands which is a part of public relations I think. Second, sometimes big companies don't sell lanyards, instead some opportunists just use their logos to sell you one of those unlicensed merchandises. But still, the companies gain free advertising from use of their logos.
You know what else grinds my gears? Daytime running lights, but that's for another time.







